Grand Paradé has a personal connection and the desire to build a direct trade system that rewards farmers fairly for their hard work and distributes value evenly. In that spirit, we are committed to fair trade practices that invest in the people and communities behind our coffees.
Our coffees are purchased directly from the farmer. We embrace a holistic approach to the supply chain, one that creates a transparent coalition and empowers our farmers through the proportionate distribution of values.
"The Ultimate goal of farming is not the growing of crops, but the cultivation and empowerment of human beings."
NATURE | NURTURE
Quality coffee is greatly dependent on well-drained and fertile soils, healthy coffee seedlings and trees, and ideal climates. We train our coffee farmers on quality assurance techniques and provide them with agronomic support. Ultimately, producing the optimum crop recognizably increases the farmer's income.
BEYOND THE CLASSROOM
Education empowers! In safe guarding our communities, we fund educational projects designed to help young people realize their dreams through the power of their creativity. We continue to build dormitories and libraries, and install water tanks at local schools.
"We invest in our farmers and their communities before, during and after the coffee harvest."