Farmer Centric Approach
The coffee industry faces an outdated and complex supply chain dominated by a small number of players that distribute value disproportionately between regions of consumption and production. The farmer remains at a large disadvantage, still earning a subsistence wage despite the growing demand for coffee worldwide. Typically, coffee farmers receive just 2 to 5% of the price of a cup of coffee!
We take a holistic approach that creates a transparent and self-sustaining coalition network built to offer better pricing, empower the farmer socio-economically and facilitate fair and direct partnerships. Coffee-growing must be perceived as an attractive source of income in order for farmers to pursue it, develop awareness of sustainable growing methods and be willing to remain in business as our partners.