Direct Trade Sourcing

Approach Focused on Farmers

The supply chain that the coffee business operates in is both antiquated and intricate. Further, it is controlled by a select few entities who allocate value in an unequal manner between the producing and consumption regions. Even though the global demand for coffee is rising, the farmer is still at a significant disadvantage because they are only able to make subsistence money. Coffee producers usually only get paid 2 to 5 percent of the price of a cup of coffee.

We employ a comprehensive strategy that builds a transparent, self-sustaining coalition network designed to provide better prices, strengthen the socio-economic position of farmers, and enable direct collaborations. For farmers to grow coffee, they need to see it as a lucrative endeavor, learn about sustainable growing practices, and be willing to continue as our partners in the industry.