Grand Paradé partners with many of the finest restaurants, cafes, hotels and offices to provide their guests and employees with an unmatched coffee experience. A Grand Parade partnership is perfect your Farm to Cup and Farm to Table coffee and food program. Serve delicious, sustainable coffee confidently.
AROMATIC . BALANCED
We believe serving exceptional coffee and espresso starts with sourcing extraordinary coffees at Origin. We work with our partner farmers year-round in producing balanced coffees with clean and complex flavors. Our quality team and baristas are on a relentless pursuit of coffee and espresso perfection. We are known to obsess over every detail of the coffee's journey!
"A Grand Paradé coffee is the embodiment of true quality."
FAIR TRADE . DIRECT TRADE
Grand Paradé embraces a holistic and Direct Trade approach to the supply chain, one that creates a transparent coalition and empowers our farmers through the proportionate distribution of values. We import fresh, gourmet and specialty coffees direct from the farms, roast them in our Berkley facility and deliver them to your venue. Learn how our approach sets us apart, and how our un-relentless dedication to our craft can help your business stand out.
It’s known that a well-trained and knowledgeable staff creates a remarkable guest experience that build loyalty and creates a sense of community. Grand Paradé offers customized training programs that builds your teams' confidence in serving perfectly prepared coffee and espresso. Our training sessions are offered at our Training Lab in Berkeley, CA, or on-site at your establishment.
As a wholesale partner, you will also have access to our library stacked with reading materials on sustainable farming, coffee roasting & profiling, and coffee and espresso preparation techniques.
We’re relationship driven and our customer team exists to make your coffee businesses successful. Our wholesale coffee program will provide you with the tools, coffee education, and service necessary to support you throughout our partnership.
Also, as a wholesale partner you will have access to our extensive industry knowledge. We are active members of the Specialty Coffee Association of America (SCA), National Coffee Association (NCA), African Fine Coffee association (AFCA), The Roaster’s Guild, The Barista Guild of America, and Global Coffee Quality Research Initiative, among many other forward thinking research and trade organizations.
Grand Paradé provides sales and service for the industry-leading espresso machines, brewers, grinders, and related accessories that are instrumental in creating a remarkable coffee experience for your customers. We have an extensive network of coffee and brewing equipment partners that include industry leaders La Marzocco, Mazzer espresso grinders, Mahlkonig, Fetco Shaerer and Wilbur Curtis.
Our experienced members will guide you in selecting and installing the most suitable equipment, train your staff on its care and maintenance, and conduct service repairs and calibrations year round.